REV Recreation Group is a collection of some of the world's most recognized and admired RV brands. Each brand - American Coach, Fleetwood, Holiday Rambler and Monaco - remains distinct, while together the group is a celebration of the rich heritage and future promise of the greatest manufacturers in the RV industry.
Demonstrated by a record of successful growth and rapid advancement in both towable and motorized RV companies, Jim brings a valuable portfolio of manufacturing and leadership experience to REV Recreation Group. With an emphasis on synchronizing manufacturing operations and operational leadership, Jim possesses a committed focus to business growth and out-performing industry-standards. Jim represents REV Recreation Group as President of the iconic American Coach, Fleetwood, Holiday Rambler, and Monaco brand names. He holds a Bachelor of Science in Political Science from Kansas State University.
Mike Snell was with Monaco RV for 20 years and was named President of Monaco and Holiday Rambler when the brands were acquired by ARG in 2013. His focus is on returning the Monaco and Holiday Rambler brands back to their original standing as leaders in the motorized market and position them at the forefront of product innovation, quality and customer service. Mike holds a bachelor's degree in Speech Communication from Oregon State University.
Steve Heim began his career at Fleetwood in January 1984 in the plant maintenance department. He quickly worked his way into the Company's parts and service organization, where he held nearly every position. Prior to becoming Vice-President of Customer Experience, Steve was the company's National Owner Relations Manager.